Assessing FirstBank’s Brand Status

Founded by Sir Alfred Jones, a shipping magnate from Liverpool, England, First Bank of Nigeria Limited (“FirstBank”), established in 1894, is one of the leading financial services solutions providers in the country. The bank, with its head office originally in Liverpool, commenced business on a modest scale in Lagos, under the name, Bank of British West Africa (BBWA)…Read More

Culled from New Telegraph

April 27th, 2015

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