October 22, 2015
FirstBank promotes visual arts through First@arts platform
First Bank of Nigeria Limited, a subsidiary of FBN Holdings Plc and a prime promoter of the creative arts industry in Nigeria is supporting the visual arts festival in Enugu tagged “Life in my City”. The Bank is supporting this event under the auspices of the First@arts initiative which is driven by the quest to promote the arts and preserve cultural heritage.
“Life in My City” is a visual arts festival targeted at young Nigerian artists below the age of 35 and will provide opportunities for participants to make significant statements about their environment through art exhibitions. This festival has created another opportunity to support Nigerian youth and encourage the growth and developments of natural talents in Nigeria. FirstBank is supporting this event to build capacity, enhance wealth creation for the youth as well as enable Nigerians to compete favourably at the international art market.
Through First@arts, FirstBank has encouraged home-grown human capacity development and enhanced the creation of employment opportunities within the arts industry, thereby creating a sustainable value chain and contributing to the growth and development of an evolving art economy in Nigeria. The Bank believes that promoting the arts and preserving contemporary culture is essential for our generation and the future generations.
According to the Bank’s spokesperson, Folake Ani-Mumuney, FirstBank has through the years influenced the history and growth of the country through the sponsorship of several arts initiatives across diverse cultures. “We intend to promote the arts as a veritable vehicle for interconnection in our nation while we solidify our position as the leading brand in this space through our First@arts initiative” she asserted.
The grand finale of “Life in My City” will take place on Saturday, October 24, 2015 at the Nike Lake Resort Hotel Enugu. FirstBank will be there to support participants as they bring to life beautiful imageries on their canvas. Through support for this event, the Bank has again lived up to its brand promise to put YOU First.
First Bank of Nigeria Limited, a subsidiary of FBN Holdings Plc, is Nigeria’s leading financial services institution by total assets and gross earnings and one of the largest corporate and retail banking financial institutions in sub-Saharan Africa (excluding South Africa). Since its establishment in 1894, the Bank has consistently built relationships with customers focusing on fundamentals of good corporate governance, strong liquidity, risk management and strong capitalization.
FirstBank operates an extensive distribution network with over 750 business locations (623 branches, 61 quick service points and 69 cash centers/agencies), over 2,464 ATM’s and over 10 million customer accounts. The Bank provides a comprehensive range of financial services and has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank DR Congo, FBNBank Ghana, International Commercial Bank (ICB) The Gambia, Guinea, Sierra-Leone and Senegal as well as its Representative Offices in Johannesburg, Beijing and Abu Dhabi.
FirstBank is the recipient of many awards. The Bank has been named “The Best Bank Brand in Nigeria” four times in a row – 2011, 2012, 2013, and 2014 – by the globally renowned “The Banker Magazine” of the Financial Times Group. FirstBank’s brand purpose is to always put its stakeholders, customers and partners at the heart of its business, even as it is poised to standardize customer experience and excellence in financial solutions across Sub Saharan Africa, in consonance with its brand vision “To be the partner of first choice in building your future”. The brand promise is to always deliver the ultimate “gold standard” of value and excellence. This commitment is anchored on the FirstBank’s inherent values of passion, partnership and people, to position its customers first in every respect.
For three consecutive years, 2012, 2013 and 2014, FirstBank was named the “Best Retail Bank in Nigeria” by the Asian Banker International Excellence in Retail Financial Services Awards. Other recent awards include the “Best Bank in Nigeria” in the Euromoney Awards for Excellence, “Best Bank in West Africa” and “Most Innovative Bank in Africa” in the African Banker Awards, “Best Bank in Nigeria” in the EMEA Finance African Banking Awards for the fourth time, “Best Foreign Exchange Services in Africa” in the EMEA Finance Treasury Services Awards, “Best Banking Group in Nigeria” by World Finance Banking Awards, and “Best Financial Reporting Company” by Africa Investor.
Head, Marketing & Corporate Communications